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By Jennifer Bewley

“Do you have any questions for me?” This is a question most candidates fail. It happens at every rank and position, from entry-level to executive. For example, I recently interviewed a candidate for a Chief Financial Officer position and when asked that very question, the response was a resounding “no.” Perhaps during the course of the interview, the candidate realized they were no longer interested in the position. If that was the case, they were very effective in conveying that message. However, if the candidate were interested in the position, their answer provided no indication of that. If you want to make a good impression on the interviewer, asking good questions shows sincere interest.

Good questions start with good research. Each company is unique. You have to create questions that are specific to the company and the position to which you are applying. Using a question list from career experts is fine to start with, but not enough to accomplish two important goals of the interview.

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