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Let water be the guide for April’s aspirational pieces on fashion and beauty. Our contributors help readers evolve their look in time for the sunnier months ahead. Water is a necessity! Embrace the new and classic with Mass Appeal Magazine. Whether you’re clearing out your closet for a much-needed spring cleaning or trying to implement a new makeup look, it is all covered.   

Water Based Fashion 

Begin by learning about swimwear brand Frankie’s Bikinis. Mass Appeal Magazine highlights her body-positive, water focused looks in ‘Atelier’. The core of Frankie’s Bikinis’ design philosophy lies in its dedication to creating stylish and functional swimwear. The brand consistently pushes the envelope using innovative fabrics and eye-catching prints. Each collection makes a statement, from intricate lace details to bold animal prints. They collaborate with the likes of Pamela Anderson and Sydney Sweeney. Get beach ready! 

Gain even more fashion inspiration from April’s ‘Style Icon.’ Those with athletic prowess also maintain fashion prowess as shown by Michael Phelps and Simone Biles. Whether near a body of water or a balance beam, both athletes know how to dress. Look to both for inspiration in your everyday life too. 

Now, ‘Dress Code’ is here to refresh the lifeguard look. Ahmad Ati is your guide. Traditional lifeguard attire for men and women typically features bright, highly visible colors such as red, yellow, or orange. These colors are iconic and crucial for safety, ensuring lifeguards are easily noticeable from a distance. Brands like Speedo, TYR, and Nike offer durable swimwear collections tailored to lifeguards. Fabrics should be lightweight, quick-drying, and breathable. Those who keep the water safe can be fashion-forward too. 

Men can delve even further into water-based style choices with ‘Grooming Lounge.’ Vincent Lau helps the fashion-forward man get beach ready in Mass Appeal Magazine. From accessories to camp collar shirts to linen, Lau has pointers. Start shopping early this spring. Don’t forget leather sandals! 

Island Time 

Island fashion is the trend spotlighted in ‘Threads.’ Mia Anderson showcases maxi dresses, sarongs and kaftans. Whether you’re hitting Hawaii for spring break or dreaming of a pina colada, read Anderson’s words. The salty water and warm sand are calling. 

Bask in the sunny spring season with pineapples and their many benefits. Daniel Meursing details the recipes of a Pineapple Glow Face Mask. Meursing wants your skin to shine. Get those rejuvenating benefits even more so with a cocktail to sit back with, as is the intention of ‘Beauty Bar.’ Meursing then Robinson offers his Golden Horizon recipe. Pick up some rum and pineapples. You’re in for an island trip via cocktail. 

Beauty of the Sea 

Wash away winter with ‘Skinn.’ Dr. Shuba outlines the benefits of water-based skincare products this April. This in-depth piece will help confused skincare shoppers find the right product or treatment. Prevent acne. Promote cell turnover. Shop with water in mind as shown in Mass Appeal Magazine. 

Once the base is set, one can move on to the makeup. Laura Pucker spotlights the power of seafoam green in ‘Face.’ The perfect transitional color from spring to summer. Learn the best products, shades, and even mermaid influences. The fresh touch on the eyes is sure to turn heads near the water or at a party.  

To round out the beauty segment, we look to the hair. Aiden Matthews warns against hard water in ‘Hair Affair.’ Try installing a water softener. Shop for preventative products. Keep the hair safe for spring and beyond. 

To read the entire pieces, look to the April 2025 issue of Mass Appeal Magazine.