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Freedom extends to fashion and beauty. The free will to dress how you want. The choice of makeup shade. Your endless options at the skincare counter. It can be freeing to express oneself physically. This is what we celebrate this July. Our stylish, beauty-minded contributors help us out here. Here’s a preview of what’s to come.  

The Beauty of Freedom 

We begin refreshingly. ‘Beauty Bar’ highlights watermelon for its nutritional benefits and skincare advantages. Dr. Anna Chacon provides recipes for a cocktail, mocktail, hydrating face mask, and a delicious Salad. Chacon keeps us cool with her concoctions. These all will pair nicely with the July issue of the magazine.  

Then, Dr. Chacon continues to provide her insight in ‘Skinn.’ She emphasizes the importance of choosing cruelty-free skincare products. This means the products are not tested on animals. When shopping, she offers tips on looking for certifications. Key organizations like Leaping Bunny or PETA ensure cruelty-free status and patch-testing new products to avoid skin irritation. Maintain innocent animals’ freedom. 

Keeping with the ‘Face’ discussion, look to Khushi Chauhan’s words.  Finally master eyeliner techniques. Chauhan covers classic styles such as tightlining and winged looks, as well as more creative options like graphic designs and smokey eyes. Advice is provided for enhancing different eye shapes: hooded, monolid, round, and almond. Get playful with it for your next outdoor party this July. 

And speaking of this summer month, suffering from greasy hair? Look no further than Priyanka Swamy’s piece in ‘Hair Affair.’ Regular use of clarifying shampoos, dry shampoo and volumizing products are all celebrated. Swamy provides products that are helpful. Let the locks reign free. 

Sun-Kissed Fashion 

Now, we move to the looks. The fashion brand spotlighted in ‘Atelier’ is TEGAA, founded by Nay Secka. The brand offers eco-conscious beachwear and accessories crafted by Gambian artisans in Miami. TEGAA is known for detailed, chic designs like shell-adorned dresses and waist beads. The pieces are simply perfect for the beach. 

And the summer fashion continues. ‘Threads’ features nautical fashion. The style is back for Spring/Summer 2024 with classic navy, white, and red hues, stripes, anchors, and rope motifs. Patrick Touma notes key pieces include tailored blazers, high-waisted trousers, Breton-striped tops, linen button-ups, and canvas espadrilles. Embrace a modern and sophisticated with Touma’s article.  

‘Grooming Lounge’ takes care of men’s July looks. Men’s sunglasses are covered by Abhi Madan. From styles to brands, Madan keeps the eyes safe and the looks sleek. Sustainability plays a role in shopping for the right shades as well. Whether riding a water ski, driving a convertible, or lying on a picnic blanket, rock those sunglasses.  

Then, the Fourth of July fashion gets a fun, unexpected twist. Swap out the stars and stripes. Dress for the day with comfort and patriotic style using classic looks from American brands. Tiffany Cen recommends brands like Levi’s, Ralph Lauren, and New Balance.. Keep it casual, lightweight, and classic with ‘Dress Code.’  

Lastly, gain some outfit inspiration. ‘Style Icon’ features Emily Ratajkowski and Mahershala Ali. Both the actress/model and actor know how to work a look on and off the red carpet. Ratajkowski has perfected the minimalist chic look. Meanwhile, Ali exemplifies an elegant and effortless style. May your closet get energized. 

To stay looking fresh, read the July 2024 issue of Mass Appeal Magazine.