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Managing Bad & Unwanted Publicity

Having proactive habits and reactive plans in place is a great way to deal with and prevent negative and unwanted publicity.
One of the most important things to do is to get out in front of the storm by providing positive information about your brand. This helps if something goes wrong and you begin to get negative press, then there will still be positivity surrounding your brand which can soften the blow and make it easier for you to bounce back. On the other hand, if the only information that the world receives about your brand is negative, then that is all that people will have to form an opinion about your company. A good public relations company may be able to help you manage your public reputation.
Often times, hiring a P.R. firm is too expensive for smaller companies and brands. However, there is still hope. An inexpensive way ……. Read More